HUGO

HUGO Bags and Backpacks - For confident individualists with a sense of quality

The HUGO brand stands for fashion and lifestyle at the highest level. It all began quite modestly in the Swabian countryside, more precisely in Metzingen. Founded in 1924 by Hugo Ferdinand Boss as a manufacturer of workwear, HUGO has since become an internationally successful fashion label. The first men's suits were created in the late 1950s, and with fashion collections for women, men, and children, fragrances, watches, and leather goods, HUGO is now one of the most well-known German brands. Made for modern individualists, always stay true to yourself with a HUGO bag or backpack.

Timeless elegance meets modern functionality: The HUGO bag collection

Timeless luggage and business bags are just as much a part of the repertoire as bags and backpacks with trendy logo prints. HUGO offers a progressive design, is expressive and authentic, and is aimed at young-at-heart globetrotters who want to make a statement with their look. A willingness to innovate is at the core of the brand, so HUGO continually reinvents itself while simultaneously building on BOSS's long corporate tradition and building trust. Men who confidently express their point of view and boldly lead the way consciously choose HUGO.

With a HUGO bag or backpack, you set the style tone. Elegant and sophisticated, yet strikingly individual, with a subtle logo or mirrored and in large letters – HUGO is simply omnipresent. Become part of the brand and choose a distinctive product in premium quality.