Johnny Urban - Stylish Backpacks Designed in Hamburg
Welcome to Johnny Urban, your destination for backpacks that complement your urban lifestyle while respecting our environment. Johnny Urban is a young brand from Hamburg that has stood for modern, functional, and sustainable backpacks since 2016. Founded by Timm and Jonas, the idea was born during their studies when they were looking for the perfect city backpack – simple, flexible, and without unnecessary frills. Today, Johnny Urban embodies an urban lifestyle that focuses on spontaneity, freedom, and authenticity. The brand places great emphasis on sustainability and uses recycled materials for its products, particularly polyester made from PET bottles. Fair production conditions, long-standing partnerships with suppliers, and minimalist design characterize Johnny Urban's philosophy. The community is at the heart: Customers, partners, and the team see themselves as part of a community that explores the possibilities of urban life together while taking responsibility for the environment.
Sustainable in Function and Design - Johnny Urban Backpack
The heart of the range is the Johnny Urban backpack, which was specially developed for the demands of everyday urban life. Whether a classic daypack, a modern roll-top backpack, or a bike backpack – all models feature sophisticated compartment layouts, padded laptop compartments, and water-repellent materials. The roll-top backpack, with which the brand began, is particularly popular: its flexible volume, minimalist design, and smart details such as hidden compartments and side zippers make it the ideal companion for work, university, leisure, or travel. The backpacks offer maximum comfort thanks to ergonomically shaped, padded shoulder straps and breathable back padding. Sustainability remains central: Many models belong to the "Eco Series" and are made from recycled polyester obtained from PET bottles. With a Johnny Urban backpack, you not only carry a piece of the city, but also take responsibility for the environment.
Johnny Urban Backpack - Practical for every occasion
The Johnny Urban backpack range is diverse and caters to different needs, from compact daypacks to spacious travel backpacks. Travel backpacks like the "Allen Large Travel" or "Allen XL Travel" offer plenty of storage space, separate laptop and shoe compartments, and a practical roll-top function for expanding your volume. Special bike backpacks with rack attachments and reflective elements are also part of the range, combining functionality with urban style. All Johnny Urban backpacks are robustly constructed, water-repellent, and built to last. The combination of modern, timeless design, sustainable materials, and clever features makes every Johnny Urban backpack the perfect companion for everyday life, travel, or adventures in the city.
Johnny Urban stands for more than just backpacks. We invite you to become part of the Johnny Urban community, exploring the world of our cities, making the most of their potential, and always respecting the environment. Discover the stylish, urban Johnny Urban backpacks and be yourself - always, everywhere.
























